Logo Development and ideas

 

Research and planning feedback

By Monday 5th March I should have a rough cut of my products

By Monday 19th March my products should be completed

From Monday 19th - Friday 30th March I will be working on my 7 evaluation questions.

The my completed portfolio should be submitted for formal marking on Monday 16th April. I should use the Easter break to make any minor amendments to my work.

In order to meet these deadlines I will:

Making my soundtrack
making my sound effects
make my final logo
Take the camera and shoot
edit the shots
Edit and add diffrent effects

logo ideas

Risk assessment

StoryBoard

Logo research

This logo is for Paramount. I like the design of this logo as the background is of the peek of a mountain that fits with the name on the company Paramount. I also like the fact that they have placed the name of the company right at the peek this draws your attention straight to the writing. Also with it giving the sense of being high up it gives the impression that they are high in the industry. The other thing that stands out are the stars that surround the writing, as its right in the center and draws attention even further to the middle of the screen.

This is also a logo for a great, popular music company, 20th century fox television. I like the way they have made the writing look part of a building it looks really professional. The lighting is directed to the left hand side of the writing, this draws your attention to read from the left to the right of the screen. This also, like the logo above gives the impression that they are high up, as you can see clouds in the background with also makes you think that they are probably high budget films that the company make.

This is the logo for the notorious metro goldwyn mayers (mgm). This looks quite an old fashioned theme with the colour gold on a black background. The lion is always in their material so in represents the company. The lion is where my eyes where drawn to straight away, as it is surrounded by a gold circle. The same font is used in all of the logo, this makes it look more professional.

Research into a potential target audience - secondary

 

 Paranormal Activity 3 is a horror movie released on the 21st October 2011. It was directed by Henry Joost and Ariel Schulman. It was a high budget film and was very popular. By the poll showed in the picture the people that viewed the film where 53 % men and  47% female. This is pretty even as its rarely 50% each sex. This shows that the film was aimed at both sexes and not catered to just one. The film was rated a 15 so therefore no one under the age of 15 viewed the film. The majority of viewers where 15-24 with 79% which is almost 4/5 of the viewers. The rest of the viewers where 25-34 with 12% so this was the second most popular age range, also 35-44 with 3% and 45+ with 6%. I think the film attracted younger viewers more than others as teenagers and young adults are normally attracted to horrors. 

 The woman in black is a horror/drama released recently on the 10th feb 2012. Directed by James Watkins and the distributor is Momentum Pictures. This film is also a high budget film. Its about A young lawyer travels to a remote village where he discovers the vengeful ghost of a scorned woman is terrorizing the locals. the rating of the film is a 15 so no one under the age of 15 was able to watch the film. The most popular viewers where men. Men got 60% and woman 40%, in my opinion I think that this is because men normally enjoy horrors and violent a lot more than woman do. The age range of people that watched the film where a wide range. The two most popular age ranger where 15-24 and 25-34 both with 29% of the viewings. 35-44 got 15 % of the viewing and 45 + for 27%. Therefore the age of the people that viewed the film where wide range and there was not a spacific target audience.

Image analysis and composition

 In this image my attention is drawn to the character' s eyes and mouth. As the eyes are on the power points of the rule of thirds. They also look effective as the character is looking directly into the camera therefore looks like they are looking directly at the viewer. The facial expression in this shot is scary, she is grinding her rotten teeth. Also on her face she has several scratches that gives us the impression she is a violent character. The light is directed towards the middle of her face and that's where my eyes where led to first.

 In this shot the girls ayes are in the top third of the screen. Although this makes her look more powerful her facial expression shows she is wanting help, although its confusing as shes smiling at the same time as looking vulnerable. The lighting is effective as the whole room is dark but her upper body and face is in the light. This draws our attention to these parts. Her costume shows that she has been in a violent scene as her how is covered in blood and also her body looks wet. Her body looks like she is reaching out with her right arm for help.

In this picture the girl in the shot looks helpless, this is shown by her body language. The was she has been dressed makes her look feminene and it looks like she may be taking part in a dance. The lighting is shining on the left hand side of her face and that's where my attention is drawn too.Her aye make-up is quite dark all round the eyes that makes her look quite harsh. Her facial expression is miserable and is frowning a little.